E-Mail Campaign Archive
Advertisement
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
Aug 26, 2008: Vol. 4, Issue No. 48
The Scams, Scandals, Hoaxes, Frauds and Pranks of August
All a bemused observer can say is, 'Whew!'
A   A   A   A
Advertisement
IN THE NEWS
Sour Grapes
The news that Wine Spectator magazine was scammed into giving an Award of Excellence to a non-existent restaurant has been greeted with guffaws by schadenfreude fans and with fury by the magazine's editor.
--Nick Fox, Diner's Journal, The New York Times, August 21, 2008

I just finished a splendid book, "The Forger's Spell" by Edward Dolnick, about how a mediocre painter named Han Van Meegeren painted a series of "Vermeers" in the 1930s and 1940s and conned the European art establishment into believing they were real. One of his forgeries was the crown jewel in the collection of the world's greatest art thief, Reichsmarschall Hermann Goering. It was a delicious hoax.

When I put the book down and started looking for news stories to pin this column to, I found August was an extraordinary month for hoaxes, fakes, scams, scandals and pranks. Let's start with Wine Spectator.

Thomas Matthews, executive editor of Wine Spectator, is pissed. For starters:

Wine Spectator learned yesterday that, for the first time in the 27-year history of our Restaurant Awards program, a fictitious restaurant has entered its wine list for judging. To orchestrate his publicity-seeking scam, Robin Goldstein created a fictitious restaurant in Milan, Italy, called Osteria L'Intrepido, and then submitted a menu and wine list to Wine Spectator's Restaurant Awards as a new entry in 2008. The wine list earned an Award of Excellence, the most basic of our three award levels. Goldstein revealed his elaborate hoax at a meeting in Oregon last week. He is now crowing about the fraud on his own Web site. The story has been picked up in the blogosphere, and now Wine Spectator would like to set forth the actual facts of the matter.

"Facts of the matter?"

Mr. Matthews, you were bamboozled. Hornswoggled. Thimblerigged. Flimflammed. Your awards program is a deeply flawed business model.

Gotcha!

August 2008 is Miscreant Month!
A Personal Digression

Below are hyperlinks to the Web sites of the irate editor of Wine Spectator and that of Robin Goldstein, the perpetrator of what was indignantly described as a "publicity-seeking scam" and a "fraud." You'll love it!

Wine is not my thing. If I find myself in the company of effete, elitist oenophiles, I immediately head to the bar for another Grey Goose on the rocks.

My irreverent friend Mike invited a wine expert to dinner and served a trendy and expensive French Burgundy from a bottle that he opened in the kitchen, so the wine could "breathe." With a flourish, Mike showed the bottle and label and poured a splash into a balloon glass for his friend to sample. The wine expert swirled it, sniffed it and sipped it, and went into orbit over the "bouquet," "nose" and "finish." Throughout dinner, the compliments showered down on Mike for his elegant selection of wine.

 
Thank you . Your comment is being reviewed.
Post a comment about 'The Scams, Scandals, Hoaxes, Frauds and Pranks of August'.
 
 
 
 
 
 
Why are we asking this?
 
 

SUBSCRIBE TODAY. IT'S FREE!

Email: *
First Name: *
Last Name: *
Organization:
Title:
City:
State/Province:
Postal Code:

Select the category that best describes your company/organization:

My primary job function is:

* Required Fields

Denny Hatch's Business Common Sense
Frequency: Twice a week
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of--or avoid the pitfalls from--the lessons to be learned in terms of marketing, sales, PR and communications.

Please select other free e-mail newsletters of interest from the Target Marketing Group of Publications and other related titles of interest:

Target Marketing (TM) Tipline
Frequency: Weekly
TM Tipline is the e-mail newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing. It covers the gamut of top direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more.
Click here for a current issue.

Who's Mailing What! (WMW) Archive Insider
Frequency: Monthly
Created by the editors of Inside Direct Mail and research staff of the Who's Mailing What! Archive, this informative e-mail newsletter offers case studies and unparalleled insight on the trends, tests and controls of what's working in direct mail.
Click here for a current issue.

Catalog Success (CS) Tactics and Tips
Frequency: Weekly
This information-packed e-newsletter offers innovative and proven strategies to help catalog industry professionals achieve success. You'll get free, expert advice on a wide range of topics to help your catalog profits and operational productivity soar.
Click here for a current issue.

eM+C Weekly
Frequency: Every Thursday
Continues the extensive coverage of the bi-monthly magazine, covering every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.

All About eMail
Frequency: Every Friday Morning
Delivers winning strategies, tips, news and expert views on how to best create, implement and deploy e-mail campaigns for marketing, customer service and all other purposes. These include deliverability, legal issues, creative and design, vendor selection, mobile e-mail marketing, e-mail list management and many other topics all about e-mail.

FundRaising Success (FS) Advisor
Frequency: Weekly
The FundRaising Success Advisor is an online strategy guide for fundraising professionals at nonprofit organizations of all sizes, areas and missions. Each issue features no-nonsense tactics, ideas to test, an in-depth Strategy Session, and more!
Click here for a current issue.